Consumers Will Inevitably Decide The Fate Of Johnson's Baby Powder
Health conscious consumers will soon be making the switch from deadly talcum powder to cornstarch-based baby care products
Friday, May 17, 2019 - In the 1940s and 1950s little was known about many consumer health hazards that we know today. American doctors and professional athletes were routinely seen smoking cigarettes or drinking alcohol in advertisements, asbestos was being sprayed in buildings for insulation, and healthy organic fruits and vegetables were non-existent. Mothers would add yellow, red and blue food coloring to their icings and cakes. All of these consumer behaviors have ended for the most part due to consumer awareness of the cancers and other health dangers they pose. Perhaps the most shocking consumer habit, however unlikely it may appear today, that we may look back on one day and say, I can't believe we used to do that, could be using talcum powder on ourselves and on our babies.
Over ten thousand men and women have filed lawsuits against Johnson & Johnson claiming that asbestos in their talcum powder caused their mesothelioma or ovarian cancer. That number could be many times greater when the Johnson & Johnson annual report comes out and shareholders demand an exact accounting. Talc is a naturally occurring mineral and is mined in Italy, Vermont, China and other locations around the world, in close proximity if not adjacent to asbestos mines and cross-contamination happens. At the heart of the plaintiffs' cases against Johnson and Johnson is the fact that the testing methods used by the cosmetics industry in the past to identify asbestos in talcum powder was and currently is grossly insufficient and insensitive and allows for smaller quantities of asbestos particles to go undetected. Experts agree that even a microscopic particle of asbestos is enough to cause cancer and that asbestos cannot be removed from talc. This has been confirmed by expert witnesses testifying on behalf of the plaintiffs at trials who have been awarded plaintiffs or the estates of those who have died from cancer billions of dollars in punitive damages. The cosmetics industry of which talcum powder is a part is self-policing and not subject to the regulatory or recall powers of the US Food and Drug Administration. Talcum powder asbestos cancer lawsuit national attorneys can answer questions and offer a free consultation before filing a claim.
Even though plaintiffs have been successful in winning billions of dollars in jury awards for their pain and suffering having developed cancer from using Johnson's baby powder, it is consumers who will inevitably render the final verdict on talcum powder in all its forms. With the sales of Johnson's baby powder down over 20% from its 2011 highs. The multi-billion dollar "healthy baby powder" market could soon be up for grabs. How much more attention with the 11,000-plus lawsuits against Johnson and Johnson's talcum powder attract until consumers finally say enough is enough and switch to corn starch powders, a natural, organic and safe alternative.? If ever there was a billion-dollar marketing opportunity it is now. Given the negative publicity surrounding talcum powder causing cancer of the ovaries and lungs, an opportunity has clearly presented itself for cosmetic companies that sell talcum powder. It is only a matter of time when companies will make the switch.
OnderLaw, LLC -